I am tired of the way men and fathers are often portrayed in television commercials, movies, and television shows. Dad's are seen as bumbling idiots who need to be saved by their wives and their children. So how refreshing to see a retailer who understands that kids need a mom and dad, and need heroes to admire and emulate. It is great to see a company who realizes that its bad for business to alienate men by making fun of them. General Mills, the makers of Cherios, produced the following commercial and I, for one, am grateful for their portrayal of a dad.
https://www.youtube.com/watch?v=6GYxH2-WeZY
Blessings,
Dr. Paul
Wednesday, August 6, 2014
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